Alibaba’s success is no secret. From its simple beginnings in Jack Ma’s Hangzhou apartment in 1999, the company has evolved and grown into an e-commerce empire known internationally. It is the largest e-commerce company of the world. The company had a turnover of $248 billion in 2013, more than Amazon and eBay together. The company has become so successful because it quickly adapted the business model to suit China. The Chinese economy is so different from region to region: some employees in Beijing earn as much as their American equals but in some country areas, some families have less than $1,000 per year. There is no national retail chain in China. The leading 100 retailers in China only accounted for 8.7% of total retail sales of consumer goods in 2013. Alibaba provided the buyers and sellers an easier way to handle the money, AliPay. The Alibaba Group and its founder Jack Ma launched AliPay in China in 2004. AliPay is a service, in which customers can first say that they are happy with goods they have bo