Culture is one the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by many variables (变量)，such as language, religion, values and attitudes, manners and customs, technology, education, and social institutions (社会制度). To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience. The most complicated problems in dealing with the cultural environment come from the fact that one cannot learn culture―one has to live it. Two schools thought exist in the business world on how to deal with cultural diversity (多样性）. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life. The other school proposes that companies must tailor business approaches to individua
According to the passage, which of the following is true?
- A、It is impossible for international managers to learn a foreign culture.
- B、Factual knowledge of culture has to be learned through experience.
- C、One needs both factual and interpretative knowledge of culture in the international marketplace.
- D、To learn a foreign language well is the first step to deal with the cultural challenge of the international marketplace.
正确答案:C
答案解析:有
To the first school of thought in the business world, _________.
- A、doing business is like an organ transplant
- B、different policies should be set up in different countries
- C、business is business the world around
- D、people who believe in the second school of thought have myopia
正确答案:C
答案解析:有
The information in this passage is meant for those _____.
- A、who are interested in researching the topic of cultural diversity
- B、who have friends or relatives living abroad
- C、who want to travel or study abroad
- D、who want to do business in other countries
正确答案:D
答案解析:有
According to Fortune, successful international companies ____ .
- A、earn 20 percent or more of their revenue overseas
- B、follow simpler rules in their business operation
- C、all have the quality of patience
- D、all have connections overseas
正确答案:C
答案解析:有
According to the author, the business model of Pepsi_________.
- A、offers a better way to deal with the complicated cultural challenges
- B、is similar to that of McDonald’s
- C、does not believe in globalization
- D、has overcome cultural differences in business
正确答案:B
答案解析:有
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